SEO Plan Concept
What is an SEO Plan?
A SEO plan is the roadmap to achieve the positioning of a web page, embodied in a document in which all the objectives, goals and activities to be developed are detailed.
That is to say, what is to be achieved, when, how, with what resources (human, technical and financial), and how the measurement and verification will be carried out of achievements.
The design of this plan depends on the Mission, Vision and general Objectives defined in the Marketing plan, as well as the analysis of the situation of the company and the brand (SWOT).
From this, specific objectives must be defined for the SEO plan, which, like those in the general marketing plan, must meet SMART criteria. That is, they must be specific, achievable, realistic and measurable in the time.
On the other hand, it is key to the effectiveness of the SEO plan, know everything about the target audience, to understand interpret your intention to search on the Internet and offer solutions tailored to your needs.
What is an SEO Plan for?
A Web Positioning Plan It is used to determine objectives aligned with the strategic planning of the business and the general marketing plan. Also to define, create and structure content according to the expectations and needs of the target audience.
Another of its uses can be seen when carrying out an organized administration, with a system defined in such a way that actions can be controlled, examined and corrected to make the most of the assigned resources.
And, definitely, it serves to achieve a good positioning on the Internet, increase web traffic, conversions and, consequently, income.
A SEO plan must have at least the following components:
- A profile of your buyer persona.
- Identify the keywords related to the page, products and / or services.
- Competitor analysis.
- Optimization of categories, titles and URL.
- Choose items to get the most out of the conversion.
- Define editorial line, tone and style of communication.
- Determine patterns for image handling with respect to size, weight and edition.
- Specifications for writing the meta description.
- Verification of use of internal links and policy of use of external links.
- Content strategy.
- Define measurement tools and metrics.
More information about SEO Plan
If you want to know more about this concept, we suggest the following articles:
