B2C Marketing Concept
What is B2C Marketing?
B2C Marketing responds to the acronym of Business to Consumer, that is, of business to consumer. It is about the set of commercial strategies that a business carries out to bring its products and / or services to the final consumer, to the domestic consumer instead of to the professional, as is the case with the B2B Marketing.
Its main difference with respect to B2B marketing is that, instead of thinking about the logic of a product to reinforce it as a point of interest to the professional buyer, it appeals to emotion and feelings with the intention of creating a need in the particular buyer. It is a type of marketing that is usually handled with a high volume of consumers, but that also attacks a fairly dispersed average volume of purchase.
By definition, objectives and methods, it is the one that is usually attributed to the most traditional marketing, which thinks about the consumer and their needs to attack them directly in order to market, or even to create new ones with the intention of expand your market. It relies heavily on commercial promotion through banners, television spots, radio spots or even emails, simply the most traditional media. In return, it always seeks to obtain results in the very short term.
Any company that sells directly to a consumer who is not a professional uses B2C marketing to develop its sales and dissemination strategies. It is the most widespread at the moment due to how common the buying and selling procedure is with this sector of the public.
What is B2C Marketing for?
Collateral Marketing serves to shape any promotional movement. Since it consists of all those materials and resources that are used to mobilize or shape a campaign, without them it would be impossible to build it and give it the shape it has.
Its purpose is none other than to be used to capture an idea or reflect what is desired with the commercial promotion. In reality, for many firms it can also be a good way to get inspired by future initiatives or save money by reusing something already done previously.
Examples of B2C Marketing
As examples of Collateral Marketing we can think about what builds a newsletter by NeoAttack. Those emails that are part of the mail marketing branch of our agency are, in turn, part of this collateral marketing that we are talking about.
It could also be an infographic used to present our way of working in web design, or a spot that could appear on platforms such as YouTube, as well as the images and video material that build it. All those pieces that build a campaign.
More information about B2C Marketing
To learn more about Collateral Marketing, we invite you to take a look at the articles with information that we leave below. In the following links you will be able to expand what you have read here.
