Concept of Concept Maps
What are Concept Maps?
Concept Maps are different visual and graphical tools that are used to represent different concepts or ideas. In general, they are schematic in nature to be able to easily see the explanation of the concepts to be treated and thus understand them much better.
They can be of different types, depending on the arrangement made of the data and how it is distributed. Thus, we can find maps cataloged as infographics or even as tree diagrams, among many other options. Everything always revolves around visual action and schematic explanations of the concepts. The greatest burden is carried by graphic items.
Apart from this, it is essential that they meet a series of characteristics that define them as they are. The information must be hierarchical so that there is an order from greater to lesser importance between the concepts, you must always resolve a doubt or explain an idea with the map, you can use connectors between points, you must always use both textual and visual language concise and visually pleasing.
They can be interpreted as large schemes where the text is reduced to what is just and necessary and the graphic component gains more force. Concept maps are something marketers turn to on a daily basis, due to how useful they are when strategizing.
What are Concept Maps for?
Even though we have discussed that concept maps are very useful in marketing, they can also be used in quite different environments. Companies can take advantage of them to launch content in image format to their consumers with which, for example, to clarify how one of their products is used or basically make them see which of their entire range is the one that best suits their needs.
They have many utilities, but generally they are something that makes special sense when helping users understand something. Companies can use it as an information element to assist their consumers in case of misunderstanding with a service or even to understand how to navigate their website if they wish. Something with various uses that helps both businesses and consumers.
Examples of Concept Maps
As we have already explained, there are many alternatives to do them and, therefore, there may be many examples of concept maps that are totally disparate, and we cannot deny it. If you are looking to see specific cases that help you better understand the concept we are talking about, take a look at this article: 7 Examples of Concept Maps with Images.
More information about Concept Maps
To get more information about Concept Maps, we suggest you read the contents that we are going to link below. In these articles you have more details that may be useful to expand, learn more about it or even make your own maps.
