Interstitial concept
What is an Interstitial?
An Interstitial is an online commercial promotion format that is characterized by appearing in an intermediate procedure for users. It is the banner that the browser takes after clicking on a link, acting as an intermediary between said click and the content to which you want to enter (to which said link pointed).
A tactic widely used in the field of Internet commercial promotion, since it forces the user to go through the banner and generate an impression, something fundamental in the event that it is monetized following the CPM concept. It can cause annoyance to those looking for a quick navigation, but it can also be very useful to ensure visibility to a specific content.
In times when loading periods were slower, interstitials were very common since they offered something different to the user while he waited for the destination web to load. From this dynamic, both advertisers and websites took advantage of an element that, at the same time, maximized monetization in the case of having some type of advertising campaign.
At this time, it is something whose use is discouraged if you want to offer a good user experience. The Interstitial can be quite annoying for visitors, so it does not generate a positive feeling if it appears, since it hinders navigation and prevents a fast and fluid experience.
What is an Interstitial for?
An Interstitial serves to ensure that an advertising banner is viewed by anyone who enters a website, since it sneaks between the click and access on a mandatory basis. It can be very effective in securing impressions and obtaining a better monetization of commercial promotion, but it is counterproductive in terms of the usability of the website and the user experience.
In reality, it is being used less and less due to the problems that it brings both for the page that uses them and for the brand itself. At a time when non-intrusive commercial promotion is valued, this element is something that clashes head-on with this idea, being more negative than positive for the image of a company.
Interstitial Examples
We can find many examples of Interstitial, even if less and less. To put an illustrative case, let's imagine that in NeoAttack we use this format for everyone who enters our website. If a user clicked on our page when accessed by Google or even when entering the URL directly in their browser, a page with an advertising banner would appear first, which they would have to close by clicking on a button, thus taking them to our home page. That page that would appear in the middle would be the Interstitial.
More information about the Interstitial
In case you need more information about the Interstitial, we suggest reading any of the articles that we are going to link below. In them, while dealing with this point, it also expands a little more with aspects related to commercial promotion on the Internet.
