Skip to main content

Heatmap or Heatmap

Heatmap concept

What is a Heatmap or Heatmap?

The Heatmap or Heat Map is a graphic representation of a web page in which it is indicated which are the areas or points of this where the attention of users is most focused. For this, it relies on clicks or other systems that track the positions of the cursors, among other alternatives.

It is a very useful resource for designers and webmasters, since it helps to improve the performance and operation of a website by knowing which are the most striking areas and the least. With a simple system, which puts the same page on the screen and shows, as if it were an infrared system, the "hottest" areas; allows you to get the information very quickly.

Heat maps have a lot to do with both the usability and the appearance of the websites, since they provide data as basic and important as the most frequented points of these. A good study of these is essential to be able to make correct improvements on a page and, fundamentally, to obtain that navigation is much more fluid and interesting for any visitor.

With a fairly young age, the heatmap is already an indispensable tool within the web field. Without it, it would be more difficult to track user behavior and more complex techniques such as Eye Tracking would be essential.

What is a Heatmap for?

The Heatmap or Heat Map serves so that companies have a better follow-up and can better review the usability of their websites. By providing data on the most interesting areas of these in such a visual and easy to understand way, they allow you to make decisions quickly and implement the pertinent modifications to obtain that all your points are just as interesting, or at least close to you.

It is a good way to know if a banner works, if an ad manages to attract attention or even if a special publication has the claim it deserves to increase visits.

Examples of Heat Maps

To better understand this term, you may need to see examples of Heatmap or Heatmap. Nowadays, there are many tools that provide this information and elaborate the visual plane with which they reveal the hottest areas of a web; In spite of everything, we are going to leave you a link below in which you can see several quite graphic examples:

Examples of heat maps on webs

More information about Ad Groups

If what you want is to get more information about the Heatmap or Heat Map, we can offer it to you with the following articles. In them you will find interesting and very valid details to expand everything we have explained, at the same time to help you better understand the concept or put it into practice.

R Marketing Digital