Google Places concept
What is Google Places?
Google Places, also called Google My Business, it is a Google system that helps to give more visibility to a business or local through the results of local searches. This system was implemented because users tend to investigate search terms related to their environment: country, city or even neighborhood where they live.
Being linked to Google Maps, makes it easier for companies to position themselves according to their geolocation. From this dynamic, the user receives useful information instantly by simply searching for a company of interest through Google Maps. Likewise, Google Places It also benefits businesses that do not have an Internet presence, so any company can use it so that potential clients can reach the place.
Google Places can detect the location through the mobile device where the app was installed. It also allows the user find detailed information on local businesses that are close to your location, so it turns out to be a very useful tool for those who travel many times to other places.
The importance of this tool lies in the positioning that Google makes of the geolocated results, placing them ahead of the optimized results. And since it is linked to Google Maps, it has become the Favorite promotional tool for businesses that have a physical location and they need to make it easy for potential customers to locate.
What is Google Places for
Google Places is used to rank places, reach millions of users for free, and update business information on Google. It is also free, so the interested company can appear in Google Places without having to invest money in the procedure.
It also allows you to place basic information, such as company name, address, telephone, email and web portal (the latter is not necessary, although it is recommended), at the same time that it allows you to answer questions from Google Maps users, advertise offers and know the opinion that users have about the company.
Google Places examples
You will be able to find a good example that shows the functionalities of Google Places if you want NeoAttack in the Google search engine. You will be able to view an information box, which contains images, location, company data and other information extracted from Google Maps.
You can also try it from Google Maps itself, which has a search engine where, when you write the name of the place or company, all your information comes out: how to get there, hours of operation, reviews and photographs of the place.
More information about Google Places
If you have a store, local or physical business and you want to use Google Places so that your customers can locate and contact you without inconvenience, we suggest reading these two posts that expand and complement the information:
