Google grants concept
What is Google grants?
Google Grants is a variant of the well-known Google Adwords (or Google Ads) designed for non-profit institutions and NGOs. It consists of a platform designed so that entities of this type can promote their campaigns, initiatives and even events in search engines, in a similar way to how companies would do with their ads.
One of the essential components of this system is the credit that Google grants to these institutions. The company provides about $ 10,000 per month that can be invested in this commercial promotion to appear in prominent positions within the SERPs, as well as appear in more parts of its Display Network.
Founded in 2003 and available in a limited range of countries, with Spain among them, this program seeks to offer more facilities to non-profit institutions in order to make their work easier and allow them to reach more people. It is a proposal that lacks commercial purposes and that only starts from the idea of helping others.
A help for those institutions that do not have financial support and that want to try to approach the public through the networks. Google grants allows you to rely on the potential of Adwords with a considerable budget to develop strategies with which to achieve a privileged position.
What is Google grants for?
Google grants is an aid that helps non-profit institutions to have a significant boost in search results and on other platforms in the Google network. The purpose of this credit of up to $ 10,000 is none other than to allow access to the entire Adwords network.
Through this, therefore, these associations have the opportunity to reinforce the presence of their brand, publicize temporary initiatives or events of all kinds, at the same time gaining an exponentially greater reach on the internet. It is one of the best tools to promote traffic to a website, as long as it only has solidarity purposes.
Examples of Google grants
Giving examples of Google grants is complicated, since it consists of a help with which you access Adwords. To better explain, we could talk about the case of a hypothetical NGO that organized an event to send clothes to the most needy.
In order to ensure that more people attended, you could resort to the help provided by Google, making the relevant request and providing all the documentation required by the company. After this, you could go to Adwords with the money received to start developing ads and campaigns with which to obtain a privileged position.
