Programmatic Purchase Concept
What is Programmatic Buying?
Programmatic Purchase is a system with which the acquisition of advertising space is carried out in any online medium in an automated way. Taking advantage of the use of advanced algorithms, advertisers can get the best prices in the most appropriate places for their brand without complications of any kind, just by resorting to this solution.
This system has completely changed the processes to follow when buying media for commercial promotion. Since it allows you to be carefree in a certain way, it opens the door to mass acquisition, which before, manually, was totally unthinkable due to the existing limitations.
It is worth mentioning that, despite the frequent confusion, it is not the same to talk about programmatic buying than about RTB. Not all programmatic purchases are RTB, but all RTBs are programmatic purchases, since it consists of a variant of this that is characterized by giving a specific value to the impressions. A cost is assigned in real time, hence its name (Real Time Bidding).
It is one of the most innovative procedures to apply within the field of online advertising spaces, and one of the most used after its arrival. Full automation that allows more resources to be allocated to other fields in a marketing strategy.
What is it for Programmatic purchase
Programmatic Purchase serves to exponentially speed up the entire procedure for acquiring advertising space on the Internet. Thanks to this system, companies can assign a series of values and be sure that they will acquire the best proposals based on the factors that they have considered important.
Therefore, the most optimal reach in the network is guaranteed, as well as the best adjustment of the investment made. At the same time, it allows teams to devote more resources to other sections, since it is not necessary to carry out an absolutely manual task in the field of buying advertising media.
Examples of Programmatic Buying
Giving examples of programmatic buying is complicated; However, we can offer platform names that facilitate their use and application to achieve the best formats on the Internet where to place commercial promotion. In the article that we leave later, you will have the option to see 10 of the most prominent names in this field.
You can take a look at the following link: Top 10 DSPs (Demand Side Platforms).
More information about Programmatic Purchase
If this topic has captured your interest, we can offer you more information about the Programmatic Purchase that may be useful to you. Give a review of the content that we link below to expand everything we have explained here, learn more about the concept and even master the platforms on which it can be applied a little more. We are sure that everything you read will be useful to you.
● Top 5 benefits of programmatic buying
● Guide to be an expert in the Google Adwords search engine
