A smartphone search is a search query for a user executed on a smartphone device such as a tablet or cell phone. Along with the search function via a smartphone web browser, there are also special apps for smartphone search. Compared to traditional desktop search, the smartphone version can also be distinguished by the inclusion of local search results.
Background
With the increasing number of smartphone Internet users, search engine providers increasingly have to deal with search engines that want to get results relevant to their immediate environment. These are mainly search queries associated with a purchasing or consumer interest. For example, if a user enters the search term "restaurant" in Madrid, they may be looking for a restaurant in the same city. Google, Microsoft or Yahoo have reacted to this fact and offer their users the corresponding mobile search results.
Despite everything, this covers only a part of the requests through mobile devices, since the smartphone search is also usually fed by a special index, which contains mobile websites or URLs with mobile-optimized content. From this dynamic, users can have adequate content when they search through a smartphone device.
A third smartphone search opportunity is the directed navigation. For example, programs like Google Maps can also provide the closest stations for public transportation or provide up-to-date traffic information.
characteristics
Smartphone search has different characteristics:
- Search results are typically optimized for the user's location.
- SERPs contain links to smartphone content or mobile versions of websites.
- The search function is usually controlled by an application.
- Search is combined with other local apps or services; Google combines mobile search with its Google Now service.
- A search query can also search on the respective smartphone device
Functionality
With the user agent query, a search engine can establish whether a smartphone device is accessing it. Similar to a web portal, a search engine can activate smartphone search when it recognizes a smartphone device. To generate local search results within smartphone search, search engines locate the user through the IP adress or the GPS data Of the device.
Benefits for Mobile Marketing
Business promotion programs such as Google AdWords can be specifically tailored to the Mountain View search engine company's smartphone search. Therefore, they can be targeted by smartphone or tablet users with online business promotion. Along with the opportunity to tailor the display of texts or banners specifically to individual devices, advertisers can also target regionally. Bing also offers its advertising clients the ability to advertise on mobile phones and tablets.
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