Anticipatory Search Concept
What is Look-ahead Search?
Anticipatory Search, a term that is also usually used in the plural, is the one that the user performs when he is at the first point of the funnel of the conversion funnel; that is, when it is someone with a very basic knowledge of the sector in which they are interested and is looking for information to expand and investigate to make correct decision-making.
This type of search is determined by factors such as the degree of knowledge of the people who carry them out, as well as the phase in which they are within the aforementioned funnel. They do not have why to start with keywords or keywords totally linked to the services or products of a brand, but it can take advantage of them if it knows how to develop a good content strategy.
It is something to take advantage of because, in effect, it can serve to guide the consumer towards the company and begin to suggest the products or services that may interest them given that curiosity about the sector in question. The conversion ratio is much lower in this circumstance, but it can still be taken advantage of and be beneficial for the firm.
It should be noted that anticipatory search is something that depends a lot on the degree of knowledge of the user, which means that, if the user is completely new to the subject, it is when it best fits within this concept.
What is Look-Ahead Search for?
The Anticipatory Search serves, especially, to approach consumers who do not even know that they are yet. At the same time, it can be used to explore new market areas through user needs or concerns. It requires having a blog chapter or the launch of posts or publications that conform to them by means of the correct keywords.
It goes without saying that it is something of great advantage when developing an SEO strategy, especially if we take into account inbound marketing. Companies can capture the attention of users by developing content that matches these searches and, thus, little by little obtain the desired conversion.
Lookahead Search Examples
Examples of Look-ahead Search can be found many, many on the Internet. The needs of browsing users are so many and varied that it is easy to find all kinds of cases that serve to illustrate this concept. However, we are going to mention a few that will surely help you to understand it better.
Let's imagine a person who is thinking of buying a smartphone. The searches that it will begin to do will be in the style of "best mobile phones", "what are smartphones" or even "best mobile brands". They are all terms that lead to a lot of general information, which begin to introduce brands and products.
More information about Look-ahead Search
If you are interested in this concept and need more information about Anticipatory Search, we can offer you more through the following articles that we link.
