SEO Auditor Concept
What is an SEO Auditor?
A SEO Auditor is the person responsible for auditing the websites, to review in depth technical aspects and diagnose how they are in terms of positioning in search engines.
The SEO Auditor's mission is detect errors that negatively impact seo. For example, the correct use of meta tags, structure that affects the navigation and usability of the web, duplicate or low-quality content.
To identify faults, you need to know perform a full diagnosis, which at the same time of the aforementioned aspects, identifies if there are problems of indexing, visibility, relevance and authority of inbound links.
And from the information provided by said diagnosis, the SEO Auditor has within its functions, propose an action plan to make the most of the page to boost ranking metrics.
For its implementation, in a coordinated manner with the work team, in charge of the business digital marketing plan.
What is an SEO Auditor for?
Have an SEO Auditor It is used to detect why the expected visits are not obtained on the web portal, understand why qualified traffic does not arrive that generates the organic growth that is expected.
Similarly, an SEO Auditor can examine technical aspects by specialized tools, to know, for example, the loading speed and the ease of indexing the site's URLs, that is, the ease that the web provides to Google so that it can find it.
With regard to visibility and relevance, the SEO Auditor verifies that the keywords used are contributing to search engine rankings and optimization based on those words.
Regarding the structure of the web portal, the SEO Auditor has the responsibility of verifying that the user experience is intuitive and fluid, that the internal links are correct, that they do not have too much depth and that they are relevant.
In conclusion, the SEO Auditor is also responsible verify that external links come from pages with authority and that contribute to give relevance and support to the fundamental principles of the content.
Similarly, identify the links that come from spam sites, to prevent them from affecting the work and disavow them.
Examples of SEO Auditor
A very simple example can be found at NeoAttack, your SEO Audit agency, where we offer you technical, content and link audits, to help you improve the positioning and visibility of your web portal. Contact us if you want an advice.
For a practical example, we invite you to enjoy the following article:
More information about SEO Auditor
If you need to know more about the functions of an SEO Auditor and the advantages of having a professional in this specialty, you cannot miss the following posts on our blog:
