API

What is an API?

An API, acronym for Application Programming Interface or App Programming Interface, is a compilation of code that can be used for multiple apps to communicate with each other. It is something that performs a task equivalent to the user interface when promoting interaction between person and program, only applied solely and exclusively within the software environment.

Even if it sounds like something that has no purposes beyond the field of programming, the truth is that APIs are used a lot within the field of marketing, especially when talking about social marketing and everything related to social networks. Without them, it would be impossible to automatic content publication on Twitter, or facilitate the dissemination of them through different networks, as well as different tasks related to web design or design in general could be streamlined.

An element that has become essential today, especially due to the importance of interaction between different Internet platforms. For web editors, it is what allows from embedding videos from Youtube in a post until linking to posts to buy on Amazon. Without the concept of API, all the processes that require a certain interconnection between systems or webs would be much more complex and, at the same time, heavier with respect to the overload of web traffic.

What is an API for?

An API is used to connect code or functions between different platforms, so that the services of one website can be used on another. Its use is especially important within the field of social networks, as we have already indicated, because it enables direct interaction with them from web pages.

It works when you want an automatic publication in places like Facebook or Twitter when launching new content, so that a CRM can connect with a company's application and for a thousand more tasks that require that interaction between different platforms and formats. It serves as a link between tools and systems in order to streamline tasks and reduce workload.

API examples

An example of an API can be, for example, the share button in networks that we have in the NeoAttack blog. Any user who enters, to cite a case, to this Article, you can see on the side a bar with icons of different platforms. By clicking on any of them, a link to the post is published on said network, something that is only feasible thanks to the use of an API that facilitates that connection between our website and the social network on duty.

More information on APIs

If you have the intention of learning more about the concept of API, its possible apps or basically to get more additional information, you can read the articles that we are going to link below.