What is web analytics?

Discipline dedicated to the statistical study of the operation of a website; allows studying the behavior and interaction of users with a page, in order to make the most of its usability to obtain the desired objectives. There is an infinite variety of measurements and methodologies to draw upon for research. Often web analytics uses techniques such as ClickMap, A / B and multivariate tests, form analysis, or the study of navigation routes.

Other denominations:
Web statistics