Just a few weeks ago it was repeated that Socialmatic, el prototipo de cámara estilo Instagram Polaroidin short it will see the light next year. And it seems that instant photography on paper is back in fashion, so much so is the New York company Breakfast The first product of this type has already been launched on the market; Instaprint, a kind of Instagram photo booth for events.
When we talk about a photo booth you may be thinking of the typical jalopy shopping center with a curtain, but the truth is that the appearance of Instaprint It looks a lot like that, and it only works with the Instagram app, which completely breaks the idea of a photo booth as you know it so far. But if there can be something special Instaprint It is the printed format of the photos simulating the style of the old ones Polaroid.
How does Instaprint work? And what audience is it aimed at?
Instaprint just works as a wireless photo printer with a camera-based photo format Polaroid. Installation and operation is quite simple, in other words, the equipment of Breakfast install several Instaprint box (They are the printers of Instaprint) en el lugar donde vas a realizar el event, posteriormente configura el Instaprint box with the label you want to use in your event and the location of the place where it will take place.
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Una vez configurado, todas las persons asistentes al evento que quieran tener sus fotos impresas solo disponen que subir dichas fotos a su perfil de Instagram con la etiqueta del evento y activar la opción de Photo Map So that Instaprint It can detect the location of the photo. If any of the tags in the photo match the event or the location of the photo is the same as the one recorded in the Instaprint box, the photo will be printed automatically by the machine.
Instaprint Está diseñado para eventos de compañías y marcas que quieran promocionarse en Instagram, animando a los asistentes a etiquetar todas sus fotos con el hashtag del evento si quieren conseguir sus instantáneas en versión papel. Y lo que es más Instaprint Insert a small margin at the bottom of the photo where the logo of the company that held the event is printed.
Entre sus clientes se encuentran marcas como; Mashable, Hilton, Pepsi, Yahoo!, Foursquare, Smirnoff o Nike.
How much does it cost to contract the Instaprint service?
As we have indicated at the beginning, the Instaprint It seems to be focused on companies, and is that the rental price of the service has a minimum cost of $ 5000, quite expensive at first glance, even though the result obtained would have to be analyzed to draw conclusions (here you can see the price table if you are interested).
Also mention that the service includes:
- 4 Instaprint box
- A technician who installs, configures, and keeps the service running.
- The logo of your company to insert it in all the photos.
- Unlimited photo paper. It is a special paper that does not use ink.
- A complete report with the analytics of the event. See the impact of the brand on Instagram users.
Definitely, Instaprint is taking the concept of social photography to the real world, giving users the possibility to have their Instagram photos in paper format, always keeping in mind the retro style of Polaroid.
