Information sources They are items that provide us with data and resources to expand our knowledge about a specific activity or area. ButWhat are the sources of information on the Internet? Well ... precisely the same except for the advantage that you can access it with any computer or device connected to the network.
In the same way as traditional fonts, on the Internet we can categorize fonts into two large groups.
Are those Source of information that provide data obtained "first hand", by the researcher himself or through a bibliographic search in databases. Examples of primary sources are scientific posts, monographs, theses, books or posts in specialized journals, patents, research projects or official journals. Here are some examples of primary information sources on the Internet:
- Space
- Spanish office of the patents and brand
- Official Gazettes of the CCAA
- National bulletins
- DOUE-Official Journal of the European Community
In general, these sources offer uninterpreted information. These are the results of a survey based on:
- Observations: Consiste en recabar datos primarios a partir de la observación de personsLas personas son personalidades imaginarias que representan a un determinado grupo objetivo. En el marketing online, las personas ayudan a entender mejor a los usuarios de un portal web o a los clientes de una tienda online. Concepto de personas Para que las personas puedan ejercer su efecto positivo, deben ser lo más detalladas viable. Esto conlleva un término exhaustiva de los grupos destinatarios para conseguir datos empíricos. La próxima plus, acciones y situaciones relevantes. A modo de ejemplo, visitar o monitorear puntos de venta competitivos en línea para observar precios, modelos de productos, etc.
- Experiences: They are used in scientific research to determine cause and effect relationships. As an example, a drug development company may test the effects of a new product on several different groups of patients by sex and age group to establish the effects.
- Surveys: made on web pages or through questionnaires of the type provided by google. It is about obtaining information, directly asking consumers or interest groups to define themselves, etc.
The great utility of primary sources of information is the quality of the information obtained, if the research is carried out with good methodological standards. However, its great disadvantage is the high cost of time and money that it requires to do them, unless you are dedicated exclusively to collecting search results from other people.
Secondary information sources They are the ones who to some extent interpret the data and information they present when analyzing primary sources. Here are some examples of secondary information sources:
- National Statistical Institutes
- Government export services
- Central banks provide information on the economic situation of each country.
- Eurostat proporciona datos de importación y exportación para países europeos
- Official economic sources such as the World Bank or the IMF
- Axesor for financial reports in Spain
- Market study for market reports of any sector
A good way to distinguish clearly primary and secondary information sources it is about asking questions about the origin, in other words, about the author of the information. In general, data from primary sources has been generated by the issuer and in secondary sources the data is interpreted and collected by the issuer. It is a good way to differentiate them.
The truth is that, in competitive intelligence, technology watch or market research, we will regularly use primary and secondary sources of information on the Internet.
What is relevant here is not what type they are, but the data you provide us for our purposes. The reasons why news sources prevail on the Internet are very clear.
The most important are:
- Speed and immediacy: you can access it always and at any time
- Cost: el costo es mucho menor que los tradicionales, inclusive si se pagan o funcionan por subscriptionConcepto de Suscripción¿Qué es una Suscripción?Una Suscripción es un concepto que se usa para definir al procedimiento por el que una persona/consumidor, acepta a recibir información de una empresa o un producto o servicio de forma periódica. Puede ser gratuita o de pago y puede traer consigo todo tipo de ventajas para dicho usuario, que muestra interés por lo que brinda la compañía.Las suscripciones gratuitas, por lo general, consisten en plus.
- Reliability: there are many official sources on the internet. The reliability of information is no longer an obstacle as it was years ago and there is more and more information of better quality.
As a general rule, the rationale against using only Internet information sources is inbred, and especially that not all information is on the network of networks. Personally, the first thing does not make sense to me, a medium as large as the Internet, today it is difficult for me to sin in consanguinity, if at first but now it is difficult or at least no more than the rest of the media or offline sources.
The truth is that there is information that is not on the Internet and this is where it will be necessary to assess whether or not it is necessary to go to traditional sources that are not generally easily accessible (the open information wants to solve this problem) or rather to offline research methodologies such as: country visits, personal or telephone interviews, etc.
