Skip to main content

Youtuber

Youtuber concept

What is a Youtuber?

A Youtuber is a person who consistently posts videos on YouTube with the purpose of transmitting ideas, informing or basically entertaining the users who move through this platform. He is a figure that was born as a user who found his hobby in the production and elaboration of a video; but currently it has given rise to real celebrities and has become quite important at the promotion level or even as a profession.

Today's successful youtubers are people who have achieved status thanks to the videos they have made public on the web and the extensive growth of their viewers. Despite everything, there are also celebrities who have decided to publish audiovisual content on this platform to be youtuber. Currently, the most famous on the planet gather millions of subscribers, that is, of people who register to be notified of the videos they make public.

Today, the most popular name and with the most followers is PewDiePie, which has a total of more than 65 million subscribers on its channel and which perfectly reflects the phenomenon and the ability to influence that people have who turn over completely in producing publications for this internet platform.

A figure that at the same time has gained relevance even within marketing due to its ability to enhance the presence of brands or promote certain products through advertising campaigns. It is a new role that has been born by and for the internet.

What is a Youtuber for

The main objective of a YouTuber is to create videos to upload to your YouTube channel, whatever the theme and aimed at the public. Its usefulness does not transcend, except for companies, which can take advantage of their target and their content to obtain a strong boost in sales or online presence.

Given the high dissemination power of youtubers, many companies have visualized in them the best allies to make themselves known to the audience and capture many more views than through other channels. They also serve to approach a younger audience familiar with the digital environment.

Youtuber Examples

There are as many examples of YouTuber as there are channels on YouTube. In spite of everything, we are going to give specific names with which to illustrate well this figure that has been active for so little time and has shown so much potential in the few years of its life.

For example, in Spain the most famous youtuber is ElRubius, which has a channel dedicated to video games and an average of 30 million subscribers. There are many more cases, such as La Inconformista or Romuald Fons, but ElRubius this is the most important of all those that exist in our country.

More information about the Youtubers

If you are interested in learning more about the figure of the Youtuber and want to get more information, you can take a look at the following articles.