Actionable Metric Concept
What is an Actionable Metric?
An actionable metric, or KPI, is any one that allows determining an assessment of the performance of the actions that are being carried out. Thanks to metrics of this type, marketing teams can assess whether they are carrying out effective practices or if, on the contrary, they have to modify something to make their proposal more successful.
The field of analytics is a fundamental one to establish the performance and effectiveness of any commercial strategy that is being carried out. Within the digital field, its importance takes on even more weight due to the number of factors to be measured and the strategies to be proposed. It is exactly in this area, the digital one, where KPIs become a element to be constantly followed to be able to make adequate evaluations and make decisions.
Several can be determined, and many of them are quite well known. Despite everything, decision-making is something that has to be done consistently, keeping in mind the results obtained in more than one actionable metric in order to know well what to improve and what to leave as is.
It is something that is part of the daily life of publishers and webmasters, since it is usually tremendously linked to the traffic of web pages. As we said, it is totally essential to know the concept and, fundamentally, master it if you simply want to excel in the digital sector.
What is an Actionable Metric for?
An Actionable Metric is used by a team to perform a performance analysis and check if the expected objectives are simply being achieved or if they do not have to make changes to achieve them.
It generally yields important and quantifiable data, allowing decision-making to be carried out as quickly as it is obtained. Thus, it helps marketing teams to correct mistakes and act quickly, as well as to make their strategies improve in performance and effectiveness.
Actionable Metric Examples
As we indicated before, there are many different examples of Actionable Metrics or KPIs, since there are many values that can be measured to detect that need or not to improve initiatives. In this case, we can talk about some used in social networks, such as the number of retweets, likes, or even follows. In addition, we can look at the YouTube field and talk about reproductions, minutes of viewing or decidedly the variation of subscribers as a result of publishing a video.
This can be extrapolated to other fields such as web traffic or even more social networks. On the internet, the KPI is something very present.
Learn more about Actionable Metrics
If you need to learn more and get more information about the Actionable Metric, we can give you more interesting information through the contents that exist in the following links.
