Metasearch

What is a Metasearch engine?

A Metabuscador is a search engine search engine, which pulls information from other search engines, to provide a more complete response to search intent, from a keyword.

Technically they are not considered search engines, but portals or platforms that offer quick results, from various search engines by means of a own algorithm.

Usually, metasearch engines specialize on specific topics. At the same time, they do not have their own database, but rather collect information from other search engines.

They are characterized because some offer the option to filter by certain criterias chosen by the user. Some even allow the results to be compared with each other, to facilitate user decision-making.

What is a Metasearch for?

A metasearch engine It serves to reduce the search time and get better results in quantity and quality.

It also serves so that websites can improve positioning in your niche.

This type of platform offers advantages such as:

• Find a greater number of relevant results in less time.
• Expand the alternatives for a search range.
• Improve visibility and chances of excelling in the market niche of interest.
• They offer the option to save search results

Therefore, metasearch engines are of great advantage in the digital marketing, they work with the pay-per-click system and help improve competitiveness.

Additionally, consider the use of meta search engines, can help optimization SEO of a web portal, since it will be necessary to use variations, synonyms and significant combinations of the keywords that are used in the market niche of interest.

On the other hand, the user benefits from metasearch engines, because with a single search he obtains results from several engines simultaneously and saves time.

Metasearch examples

A good example of metasearch engines is found in the hotel and tourism industry, where the user and the companies mutually benefit.

Users find what they need faster and more accurately, while companies better position themselves in their business sector.

At the same time, metasearch engines have become a magnificent option within the marketing strategy of the different players in the hotel industry, and as a differentiator and competitive advantage.

The most used metasearch engines in the hotel and tourism industry are: Trivago, Kayak, Tripadvisor and Google Hotel Ads.

More information about Metasearch

To expand the concept of metasearch and other related, we invite you to take a look at the following article: