Skip to main content




PRESENTATION

El Global MBA en Executive Marketing es una trayectoria académica en la que el alumno obtendrá tres másteres al culminar su procedimiento formativo: Executive MBA – Máster en Gestión y Dirección de Compañías + Máster en Digital marketing and eCommerce + Máster en Dirección Comercial y Marketing.

El Executive MBA – Máster en Gestión y Dirección de Compañías te aportará una visión integrada, transversal y global de la administración general; El Máster en Marketing Digital y E-commerce te prepara para liderar proyectos digitales con la incorporación de técnicas de marketing digital y e-commerce; Con el Máster en Dirección de Compañías y Marketing, aprenderá cómo hacer crecer su organización aumentando sus ventas y atrayendo compradores potenciales.

La evolución del marketing está profundamente condicionada por las cada vez más altas expectativas de los consumidores y, a su vez, las marcas están cada vez más ligadas a la cultura, el ocio y las preocupaciones de los usuarios. Todos estos desafíos serán abordados específicamente en el Global MBA en Executive Marketing, puesto que el target de esta triple titulación es formar ejecutivos capaces de generar experiencias relevantes con el público objetivo.

Por todos estos motivos, el Global MBA en Executive Marketing es una alternativa muy recomendable para los directivos que deseen aumentar su competitive advantage. El mundo del marketing cambia constantemente debido a la naturaleza cambiante de la era digital. En un contexto de tendencias en constante actualización, los ejecutivos más preparados serán los que triunfen en sus instituciones.

Choose to train at ENEB, one of the most relevant distance business schools in Europe that allows you to train at the highest level, from anywhere and with the daily support of all teachers and tutors.

FOR WHOM?

This Master is aimed at professionals with or without experience, who wish to develop their strategic thinking in digital and technological companies, because through their study they will acquire the tools to lead teams oriented to sales, digital marketing and Company Management.

GOALS

The Global MBA in Executive Marketing program aims to equip the student with the following knowledge and skills:

  • Develop the managerial skills essential to make decisions with autonomy and an entrepreneurial spirit.
  • Provide a complete and complete overview of the administration and the role of the company in the environment that surrounds it, knowing the global nature of the company and differentiating the responsibilities of each department.
  • Provide students with a point of view of the company, within a complex system and contrasting changes that adapt to the reality of the environment.
  • Develop essential strategies for success in online sales channels.
  • Apply the technologies and the legal framework for the creation of virtual stores.
  • Conocer técnicas más efectivas en el ámbito online como social media, SEO, SEM, Web Analytics y usabilidad así como CRM.
  • Creation, administration and direction of communication within marketing campaigns.
  • Administration of commercial initiatives and their supervision.
  • Analysis of different national and international markets and adaptation of marketing campaigns to each territory.

PROFESSIONAL OUTINGS

El Global MBA en Executive Marketing le posibilita ocupar cualquier puesto relacionado con la gestión de compañías, recursos humanos, operaciones o finanzas. Además como Project Management, Dirección de Marketing, Trade Marketing Manager, Director Comercial, Director de Exportaciones, Director de Comunicación, Consultor de Marketing Digital o Web Manager, entre otros.

ADMISSION

To have access to the master's programs, applicants must meet the following requirements:

  • Be in possession of a diploma, architecture, higher or technical engineering, bachelor's degree, diploma or other identical title.
  • Students pursuing university studies or equivalent higher studies.
  • Professionals with professional projection in the position held.
  • If you do not meet any of the above conditions, contact the school and the admissions department will evaluate your particular case.

FIVE GRADES

Upon completion of your studies, you will get five diplomas issued by the European Business School of Barcelona, approved and certified by the Isabel I University:

- Executive mba
- Master in digital marketing and electronic commerce
- Master in commercial management and marketing
- Specialization Diploma in Coaching and NLP
- Business English program certificate

All training programs come with an optional business-level English course, allowing you to function in an international work environment. In case you don't take it, you will get four diplomas.

Opiniones en Google Mi Negocio

As is well known, Google's "tabs" make it possible to collect comments on different businesses or organizations. For this master we have reviewed the comments that there were about ENEB and we have found that it has 245 opinions with an average rating of 4.5 / 5. Undoubtedly a good reputation for one of the most "cruel" comment platforms.
eneb-opinions-google-3997049-5179650-3084961-5402090-6528510

Discounts, scholarships and special prices

Today ENEB offers important discounts to which you can have access using the link below. With the code EMBAJADOR3069  you will be able to have access to a discount up to 97% on the prices published on the ENEB website.

> Have access to a discount at ENEB 

Use discount code EMBAJADOR3069

As an example, you will be able to obtain a double master for only €279, or a Global MBA for only € 479 💸 (lower prices than those published on emagis ** r.com and on Grou ** n).