Yandex concept
What is Yandex?
Yandex is the name of an Internet company located in Russia, as well as one of the largest search engines on the international scene along with Google, Baidu and Yahoo! Its about fourth most used engine of all parts at the time of searching the net, taking up to 60% of user searches in Russia.
Its search engine performs more than 150 million searches at the end of the day and receives a total of daily visits of almost 51 million. The company behind him has similar intentions to those of Google, but based on a total approach to meeting the needs of users living in Russia.
A company founded by Ilya Segalovich and Arkady Volozh in 2000, even though the yandex.ru search engine opened its doors earlier, in September 1997. At this time, it takes most of the country's market in the field of networks, followed by Google Russia, which has about 33% of searches in the Russian country.
Like its competitors, it provides additional services that go beyond finding results on the web. It offers live traffic maps, video and music platforms, cloud storage and anyway email. For many, Yandex is to Russia what Google is to the United States.
What is Yandex for
Yandex is used for practically the same thing as Google in the home user realm. It allows you to find information on the Internet in a simple way, open email accounts or enter multimedia content, along with other additional functions. At the business level, it is a search engine that must be mastered if you simply want to obtain a good presence in Russia.
Since it is the search engine par excellence in the country, knowing the proper practices for a good positioning in its SERPs, as well as the rules that govern its SEO, is totally crucial. If you want to expand a business across Russian territory, it is the first point to attack within the digital landscape due to the visibility it can offer in the country.
Yandex examples
We cannot give examples from Yandex, since it consists of a web browser. The best way to illustrate it is by facilitating access to it to experiment and see what its interface is like, as well as the services that it can integrate. We warn, of course, that given the country from which it comes, its language may not be the most readable for a user in Spain.
Here we leave the link to enter the search engine: yandex.ru.
More information about Yandex
Do you want to learn more about this topic? If you are curious about this search engine and need more information from Yandex, either out of necessity or mere interest, we are going to link other content that may be quite useful to you. From tools to tips related to this and other search engines appear in the articles that exist below. We hope they serve you.
● Five Yandex tools you should try
● What is search engine ranking?
