Storyboard concept
What is the Storyboard?
A Storyboard is a concept that can have several meanings, both connected to the digital marketing sector. On the one hand, it can be spoken of as a string of vignettes or illustrations similar to a comic, but much simpler, with which the tutorial to follow when making an animation or posing a video is proposed. On the other, it can also be used to talk, in the field of user experience, about how a product or service will work.
In both cases, it is a definition that is used to talk about a preliminary assembly that sets the guidelines to follow both in terms of script and use. Within marketing, it is something that is used when you want to make an advertising video or a footage of any kind, to help develop and follow the scripted guidelines; as well as when you want to illustrate how the consumer will interact with the product to be sold.
This resource is widely used also within other fields, such as cinema or television; But in the field of marketing, it has become quite important due to the strong presence of video content and the popularity they have acquired, as well as the usefulness when transmitting the operation of something innovative.
What is Storyboard for?
A Storyboard is used to have a base to work on when recording a video. With it you can detail the plans to follow, what will appear in front of the camera and the actions that have to be carried out to obtain the best possible understanding of the idea or concepts to be transmitted. When working with video marketing, it is absolutely necessary.
Apart from this, it is an ideal ally when clarifying how to use or how a product to be marketed works. A perfect graphic material to illustrate both to potential clients or investors in a new business project.
Storyboard examples
Storyboard examples can be as many as videos published on the Internet, as long as we think about the most professional and quality ones. Given the importance they have when it comes to obtaining the best results, you can see a multitude of different cases just by browsing the Internet a bit.
To give visible cases, we are going to leave several examples below using ready-made templates. You can take a look at the following link: 5 storyboard templates for video marketing.
