SoLoMo concept
What is SoLoMo?
SoLoMo is the union of three items that are considered essential within digital marketing: Social, Local and Cell Phone. It is a definition that is used to talk about the convergence of these 3 components and their contemplation when developing any strategy, normally, generating a connection that follows the structure that we are going to indicate below: social networks (So), are related and they are interconnected in a specific geographical area (Lo) for devices such as smartphones or tablets (Mo).
There are many apps that have taken advantage of this triple concept, such as FourSquare. Thanks to this, companies can take advantage of this trio to focus their efforts on taking advantage of new technologies and, especially, a user community that is more connected than ever. Today, anyone with a smartphone terminal gathers these three SoLoMo items.
Today, this combination of items is a key element in the commercial strategies of many companies and, in Spain, even though it has taken longer, it is already being used. Based on this idea, companies can considerably increase their profits, since they manage to get closer to the consumer through social networks to offer some type of special proposal (see promotion or discount) in an establishment close to where they are, And all this is feasible, at the same time, thanks to the connection provided by the smartphone of the person in question.
What is SoLoMo for
SoLoMo is used to take advantage of the geolocation of people in order to exploit commercial promotion campaigns focused on different populations and sectors of the public. It is something that can increase the sales of a local establishment by launching commercial promotion on it to those people who are looking at the smartphone and are near it or, in the same way, it allows to notify about special promotions in nearby places.
These are three concepts that, while defining what distinguishes each modern user, are being increasingly exploited in modern marketing strategies. It is the best way to take advantage of the continuous connection of people in order to generate leads.
SoLoMo Examples
There are many approaches that can be offered when exemplifying SoLoMo; However, we can offer you several examples of strategies that integrate this 3-in-1 concept to boost the commercial performance of the company they are targeting:
7 effective ways to integrate SoLoMo into your marketing strategy.
Taking advantage of the geolocation of mobile phones and the high social character that surrounds them, at the same time as the use of these in recent times, an infinity of different examples of their use can be given rise.
More information about SoLoMo
If you want to learn more about this term that has gained so much strength in recent years, you can read the articles that we leave below. There you will find more information about SoLoMo.
