The SEO software o SEO tools commonly refer to computer programs that provide important metrics for website search engine optimization. These are mainly analysis tools. Sometimes the general term, SEO software, is additionally used for ancillary programs, which support automated link building.
SEO software features
SEO software helps professional search engine optimizers or webmasters review a website for key figures relevant to website optimization. Similarly, the proper SEO tools can help with link building. Another positive effect is not only the increased efficiency, but also the time and cost savings that result from the use of SEO software. Generally, SEO programs can be used for the following areas:
- Visibility: Many SEO tools determine, based on various criteria, how visible a particular web portal or subpage is in the Google index. For this, these programs use numerous routines and algorithms, which usually result in a number that quantifies the visibility of a website. To understand the relevance of these figures, it helps to compare your project to industry-specific websites.
- Site structure: The structure of a web portal can be decisive for its placement in the SERPs. A respective SEO tool clearly lists how header tags or metadata are used. Some tools also help to review the source code.
- Backlink structure: Every site relies on backlinks to rank well for certain keywords or to gain trust. With a backlink tool, cross-references on the web can be set precisely in terms of anchor texts or link strengths.
- Competitor analysis: Competitor analysis helps fine-tune your SEO strategy, primarily in the fight for important money keywords. An SEO tool always ensures fresh data.
- Keyword identification: To build a web project and optimize it correctly you need the right keywords. SEO software supports copywriters and webmasters in creating optimized content.
- Monitoring: Search engine optimization is not a statistical performance, but an ongoing procedure. SEO software can also perform important monitoring tasks. This includes monitoring of backlinks or placement of individual keywords or sets of keywords.
Pricing - Princing
We cannot give a general answer to what SEO software costs, because as always, the price depends on the type of program and the scope of its functions. As a general rule, the tools supported on the web can be used for a flat monthly fee or with reserved credits. However, there are also computer programs for a one-time fee and the respective update costs. It would be worthwhile for SEOs and webmasters to find out which is the right tool for them by testing different offers.
Some search engine operators, such as Google or Bing, offer their own free programs in their webmaster tools, which provide some important metrics for search engine optimization.
SEO software benefits
Using SEO software has many advantages. The most important factor is the time saving, which is directly followed by cost savings anyway. If you only want to manage a small website and monitor the positions of 10 main keywords, you can do it manually. But as soon as the project gets bigger or has multiple websites, certain tasks can only be completed with the help from reliable tools.
Another aspect that speaks in favor of the use of SEO software is the greater clarity. In most cases, the relevant data can easily be exported to the most popular formats for further processing or for clients.
Free tools
The two major search engines, Google and Bing, provide webmasters with reliable web performance tools. SEO software is free and can be used after registration by anyone.
Google AdWords Keyword Planner
The tool has been designed by Google to streamline AdWords advertising campaigns by searching for relevant keywords, analyzing their demand and creating campaigns and ad groups. If you are already using a Google account and are registered with AdWords, you can also use the Keyword Planner as an SEO tool. This planner provides good information on the traffic that a particular keyword achieves on a monthly basis. With the results of meaningful keyword research with this free feature, content can be fine-tuned to be even more effective as part of optimizing a page. Through the analysis of individual keywords or keyword combinations, SEOs can uncover additional and previously unrecognized optimization potential.
Google Search Console
The free Google Search Console (abbreviated: GSC) is the hub for content and technical web optimization. After registering a website, users receive notices of linked content and incoming backlinks, as well as important information about the number of indexed pages or crawl errors. Webmaster tools are also the first starting point for link cleaning in the event of a penalty or warning about unnatural links. For less technically savvy SEOs, the Data-Highlighter also offers the option to mark up structured data using the webmaster tools without having to adapt the source code. At the same time, the GSC can be used to check if the markup of structured data works.
An important feature of the free SEO tool is the HTML enhancements. Google's Webmaster Tools offer specific advice on the optimization potential of web portal meta-specs [1].
Bing Webmaster Tools
Bing Webmaster Tools are similar to Google Webmaster Tools. In some areas, such as the Link Explorer, the Bing Webmaster Tools offer even more ease of use. To use the analysis program free of charge, the user must have a valid Microsoft account and register the web portal. The SEO Analyzer is a very practical tool. It can be used to review the subpages of the registered web portal for important or missing metadata. The tool provides an overview of the current appearance of the web portal and with a single click you can directly evaluate the source code.
The keyword research tool is also very useful. It is similar to the functionality of the Google Keyword Planner, but is integrated into the Bing Webmaster Tools. The keyword search tool provides information on the volume of queries for certain keywords.
