SMO concept
What is SMO or Social Media Optimization?
SMO (Social Media Optimization) is all that optimization that is carried out on a web page and in all the contents that it has with the so that they are easily visible on social networks. It is something that is carried out to boost the presence in all those portals and social platforms and whose ultimate goal is to redirect important traffic to the online portal in question.
It is something you can imagine as a solar system in which the sun is the web page and the profiles in networks are the planets. The web takes its contents to the networks with links so that, thus, the public that is accessed through these can be redirected to the website. However, in each of the social networks, specific content must also be prepared to promote visibility, attract followers and, therefore, have more options for generate leads.
The presence in social networks, however, does not have to be active. It is feasible to carry out a passive strategy, in which only facilities are offered for users to share a website or its contents through their own social media profiles, while the portal in question does not have a presence with its own account. .
However it is done, with the SMO the presence is improved and traffic is redirected, taking advantage of the potential of social networks.
What is Social Media Marketing for?
The SMO (Social Media Optimization) serves to reinforce and multiply the presence of an online portal in social networks, something that works at the moment of attracting the public that moves in these, that improves the presence and image of the brand by showing its commitment to new types of platforms and that, at the same time, allows a greater diffusion.
It is something loaded with advantages for any web page and, therefore, something that is carried out in all of them given the room for improvement it offers.
Examples of Social Media Optimization (SMO)
There are many different types of techniques when it comes to talking about the effects of SMO and its possibilities. However, to give a better idea about the concept of Social Media Optimization, we are going to offer several examples with the following article:
Examples of SMO (Social Media Optimization) initiatives - Viral Marketing.
Today, this strategy is something that is carried out in the vast majority of websites; even when they all approach it with different initiatives and according to both their audience and their possibilities.
More information about the SMO
If you want to learn more about this trend that came to become a standard, you can take a look at the following links. There you will find more information about the SMO (Social Media Optimization), with which to expand knowledge.
