What is online status?

Indicator of the status of a product, advertiser or brand on the Internet. Far from the control and influence of the body involved, it is the rest of the users (clients or not) who build online status in a massive and unpredictable way by expressing their experiences, recommendations and value judgments in forums, social networks, blogs ... These messages spontaneously, enunciated by another consumer, generally trustworthy, give them a validity and credibility that no advertising format can achieve.