Display Network Concept
What is the Display Network?
The Display Network is a definition directly associated with Google and its platforms. It is a total of more than two million places (web pages, videos and even applications) in which advertisements can appear contracted through the advertising managers of this company; that is, from systems such as Google AdSense or Google adwords.
In this area, the advertiser pays for the impressions that their ads receive. Every time one is shown on the screen to a user, it is counted within the established budget. Despite this, there is also the alternative of resorting to Cost Per Click, or what is the same, to pay only if the consumer clicks or clicks on the advertising format in question.
Since it is a huge group of portals and platforms, the advertiser has to find a way to get the user's attention, since at the same time all of them are focused on the offer (as opposed to the search network, demand-driven). There is always to pursue a commercial approach in the ads published here, since it is the only way to generate leads.
Fortunately, a multitude of formats can be used for this purpose. Companies can turn to plain text or rich text with multimedia content; in turn, they also have the option of directly launching spots in video format or both static and dynamic images in the form of banners.
What is the Display Network for?
The Display Network serves to gain immense diffusion. By hosting more than 2 million websites, applications and videos, the advertiser has the opportunity to obtain a capital visibility (hence the frequent pricing is done through CPM); however, you must strive to attract attention to take advantage of that visibility.
Its usefulness is capital as a channel to gain presence, but since it is a place where so many advertisements appear, it can be difficult to stand out if the right strategy is not considered.
Display Network Examples
There are so many online portals and formats within the Google Display network that it is difficult not to mention examples of their components. Any online portal with commercial AdSense promotion is part of this huge group of sites and media. Even the videos that are played on Youtube they are inside if they seek monetization based on placing commercial promotion. It encompasses an audience of almost 90% of netizens.
If you need to see examples of ads, take a look at this link:
Display ad examples.
Learn more about the Display Network
To get more information about the Display Network, you can read the content of the links you have below. In them there are more additional details that may be interesting to better understand what this network is and, fundamentally, how to take advantage of it.
