Manual Bidding Concept
What is a Manual Bid?
Manual bidding is a system that is defined within platforms such as Google Adwords. It consists of that by means of which an advertiser decides to determine the maximum price to pay for the different ads that it is going to use, generally when the CPC is required as a method to set the payment approach.
From this dynamic, the most frequent thing is to see that there is talk of manual CPC bids. This system, at the same time, is the most common in Adwords, allowing those interested to work with groups of ads preparing bids of all kinds, as long as they move within logical and appropriate scales. In reality, it is usually something that depends heavily on the effectiveness of the keywords that the ads are linked to.
Even though there are platforms that offer different configurations to make manual bidding more comfortable, there are approaches that can work better or worse depending on the intentions of the advertiser. Thus, it is usual that the maximization of clicks is chosen in most cases as a strategy for bids in this field.
The alternative to this approach is automatic bidding. Less used and recommended, it is usually used when you want to invest the least possible time in formalizing the commercial promotion strategy or if, basically, it is known that it will have a certain effectiveness.
What is a Manual Bid for?
Manual bidding is used to pay only what you want, to determine prices that fit in the best possible way not only to the budget available for commercial promotion, but also so that it is properly distributed among those ads with better or worse performance.
For brands it is an interesting system, since it allows to adjust the investment and distribute it efficiently in the digital territory. It raises the ROI and, at the same time, guarantees a totally adjusted control of each one of the campaigns that are in progress, especially in relation to Google Adwords, one of the platforms that most bets on this facility.
Examples of Manual Bidding
There are several types of manual bidding, including within Google Adwords itself. Due to this, we have chosen the following article so that you can see several interesting examples and put into practice within an advertising campaign. If you take a look at the article that we link now, you will have the option to see different classes and, at the same time, track the performance of an Adwords campaign:
Google AdWords: Basic Configuration of a Search Network Campaign
More information about Manual Bidding
If you want to get more information about Manual Bidding and the main platform where it is used, Google Adwords, you can read the content that we leave below. It contains more interesting details and practical cases that can be of great advantage for the future. We hope it helps you.
