Bid in real time

What is a Real Time Bid?

La Puja in real time, also known as RTB or Real Time Bidding, is an auction system that is used to buy advertising space on the Internet and in real time. It relies on all the data of the users, extracted by means of their browsing the net, in order to show them only those advertisements that may be of special interest to them given their trends.

It is a purchase of spaces that is carried out in an extremely short period of time. In reality, the entire administration takes place in seconds to get that browsing audience to start seeing the ads that have been paid for. It goes without saying that, here, Big Data plays an essential role, since it is what the segmentation of users allows to establish which ones to display certain advertising formats.

The entire real-time bidding procedure is divided into three distinct phases, which are explained below:

1. A user enters a website and it extracts their information through cookies.
2. With this information, companies make their offers to said website to buy a certain number of impressions for their advertising formats.
3. Whoever gives the most suitable amount for the page wins and shows their ads on it.

These three steps are carried out in a matter of minutes, thus allowing you to enjoy a presence as wide as it is instantaneous.

What is a real-time bid for?

A bid in real time serves so that any company can pay the most suitable amount possible with regard to the publication of its ads, as well as so that this payment is part of a short and very fast procedure. It allows the commercial promotion to appear online in a few minutes and, thus, be seen by as many people as possible, as well as more like-minded.

A fairly easy and effective method of maximizing income for those pages that sell their advertising space. Since, at the same time, it is something that can be automated, you hardly need to take into account the process to benefit from it.

Real-time Bid Examples

As Examples of Bidding in real time we can raise a situation with NeoAttack, our digital marketing agency. Let's imagine that we yearn to promote our SEO Positioning service. For this, we enter an ad network and begin to search for auctions related to pages frequented by users who may be interested in this service.

Based on bidding to try to obtain spaces, we end up being successful on several websites, which translates into the almost instantaneous publication of our advertising banners. This is how this system works.

More information about the bid in real time

To get more information about the Bid in real time, we suggest you read the contents that we link below. We hope they are useful to you.