Twitter Advertising Concept
What is Twitter Advertising?
Commercial promotion on Twitter is a system of online commercial promotion which corresponds to the Twitter Ads platform. It is the compendium of Ads that can be placed on this social network with the tag "Promoted" to give much more visibility to a tweet with which a brand or even a user wants to attract the rest of those who move through this network, either to obtain a sale or basically to increase its mass of followers.
These ads take on a special meaning in a social network like this. Having a good number of followers is always a good sign for any registered profile, since it means having a high audience and, in turn, having a greater number of speakers with which to spread a message or the brand itself.
Taking advantage of this commercial promotion in the right way is something that requires taking into account several factors. From the time of visibility of the tweet or tweets to the type of audience they want to target and the number of impressions or clicks they want to have, since it is usually priced in addition through the PPC (Pay Per Click).
It is a measure that many companies resort to and that makes special sense when it consists of directing the public to a website, as well as to cover a larger audience than the followers that they have without the need for them to interact.
What is Advertising on Twitter for?
Commercial promotion on Twitter serves to take advantage of the enormous potential of the social network when extending the image of a website, but with the aim of not having to resort to the interaction of the followers of the profile in question. Mechanisms such as retweets or likes work for a publication to spread; But with promoted content, it can appear to the audience you want and when you want.
It is especially useful for those profiles with a low rate of followers, since it allows them to expand their radius of action considerably and, if something of quality is promoted, obtain that it increases, at the same time directing traffic to the web to the that is linked (if it is).
Examples of Advertising on Twitter
There may be tweets that are advertising campaigns without the need to resort to what is known as Twitter Ads, which is the platform oriented to promotions; but the most usual thing to do when obtaining this added visibility is to use exactly this one. In this article you can see different and significant examples: The 5 types of Twitter Ads campaigns.
More information about Advertising on Twitter
To get more information about the commercial promotion on Twitter and also on social networks, we suggest you read the following publications. In them you will be able to find additional details to what we have explained here.
