Podcasting

What is Podcasting?

Podcasting is the procedure by which a person, or a group of these, prepares content in audio format, a podcast, and posts it on the internet for other people to hear. It is something that can also be extended to the video format or even to text notes; but that it has specialized fundamentally in the sound medium, always having radio programs as a model.

The podcast as such is a definition that comes from two English words, pod and broadcast. It was coined years ago as a result of the publication of a post in the newspaper The Guardian and, as a result of its birth, the word podcasting was born consequently when talking about the development and publication of this type of content.

In general, it tends to have an amateur character; But that does not prevent many brands from using this procedure to develop their own programs with which to get a little closer to their target audience. This medium is something that opens the window to have another channel with which to report on a business, publicize its values or even review the sector to offer content of interest to consumers.

Another quite forceful alternative when it comes to gaining value and visibility in the face of the public. Currently, in which the interaction between the firm and the user is promoted so much, it is another bridge that allows said connection between both parties to obtain leads.

What is podcasting for?

Podcasting is used to publish content, usually in audio format, that may be of interest to a sector of the population. In the face of a firm, at the same time being a good way to insert commercial promotion with which to earn in presence; It is a way to also deliver valuable content to your audience, while at the same time improving your image by showing that concern and interest in taking advantage of more media.

It provides infinite benefits for brands that take advantage of it as an advertising medium, as well as for those that decide to carry out the procedure on their own. Whatever the approach, the result is lead generation who can end up being customers.

Podcasting Examples

On platforms like Ivoox we can find hundreds of examples of different podcasts, made public as a result of this procedure that we are placing so much emphasis on. There are many, even, dedicated to the digital marketing sector. In our case, it would be feasible to publish a program dedicated to giving advice on web design, application development or any of the services we offer in NeoAttack and that can provide interesting information to consumers.

More information about Podcasting

Do you want to get more information about podcasting? In that case, we can offer you several links to expand your knowledge, understand it better and mainly listen to podcasts that, while entertaining, can make you learn about multiple fields.