Facebook Pixel Concept
What is the Facebook Pixel?
The Facebook Pixel, which is also known as Facebook Pixel, is a tool used to measure the advertising campaigns carried out on the social network. It is, as its name suggests, a small pixel that helps to count from impressions to conversions, which allows you to have greater control of the effectiveness of any advertising format used.
Over the years, their initiative has been honed to the point of being capable of doing full consumer tracking, or rather, tracking conversion. Thus, data can be obtained with which the ROI is calculated and it is possible to assess whether the campaign has been as effective as expected.
At a technical level, it is nothing more than a code written in Javascript to be inserted into a website to be able to do the monitoring that we mentioned previously. Thus, a calculation can be made to compare the conversions obtained with the cost of each of them.
In the past, a Facebook Pixel was created for each advertising campaign that was to be carried out. However, today it has become only one per user account, since it makes the entire implementation procedure and even data analysis much easier.
What is the Facebook Pixel for
The Facebook Pixel serves, above all, to see how many conversions are achieved with a digital advertising format and compare with the investment made to achieve them. It is an element that detects the behavior of users to compile information that is highly necessary for the advertiser.
Regardless, his capabilities go beyond that. It can be used to check the number of visits to a website, the posts added to a shopping cart or a wish list, the purchases made, the leads, the making of payments, the records made or even the content that has been observing when navigating. Collect the most valuable information, which the company can take advantage of.
Examples of the Facebook Pixel
To give Examples of the Facebook Pixel, the best we can do is raise a hypothetical case with our digital marketing agency, NeoAttack. Let's suppose that we want to start a campaign using Facebook Ads to bring visits to our website and that users know about our services.
We have the format already designed and even the established budgets, but now, Facebook gives us a code that we have to include to control to what extent the campaign has been effective. In effect, that code is the pixel.
More information about the Facebook Pixel
In the event that you need more information about the Facebook Pixel, we can offer it to you both from this code and from more fields related to commercial promotion on this social network.
