Permission Marketing Concept
What is Permission Marketing?
Permission marketing is a branch within the field of online marketing that starts from the premise of get a user's consent approval, lead or client to receive information from a company. It is he who understands within himself the opt-in and from which they can be determined email marketing campaigns to maintain a constant flow of communication with customers.
A proposal that has been born in recent years and has been further strengthened due to the large number of different proposals that invade consumers in their day-to-day lives. Something, at the same time, that has led a whole generation to run totally against invasive and intrusive initiatives, such as millennials. Here, approval and acceptance are sought in order to determine a greater contact with which to open an information channel through which to take advantage of to teach campaigns, news or proposals of any kind.
It requires that, before obtaining said acceptance, a prior relationship has been established between both parties in order to exceed that main objective. In this way, it is necessary to build all possible strategies, but always from the premise of not putting pressure on the consumer, but rather pushing him slightly until the moment that he is so interested in the brand and its products that he wants more information about it. It is already a lead and it is already easier for the company to convert it into a customer.
What is Permission Marketing for?
Permission marketing serves to have a higher lead count in a business, as well as ensuring a good image by avoiding intrusion and annoyance to consumers. The strategies that make up this branch of marketing always start from good treatment and information to the user, managing to awaken their interest.
Thus, what you simply achieve is that, by sending more information, your loyalty is maintained because the proposals that are offered are simply interesting to you. Beyond being something focused on recruitment, its approach veers more towards the consumer loyalty.
Examples of Personalized Marketing
A case of Permission marketing, looking towards the NeoAttack agency, can be a form that is offered to our clients and users who contact us to ensure that they seek to be aware of everything we offer in services and products, as well as future ones. offers or news. That step prior to the mail marketing movement, in our situation, would be what fits with this other type of marketing.
More information about Permission Marketing
To read more about permission marketing and get more information, we suggest you read the articles below. In the following links you can get more interesting details and learn more about this concept that is becoming so important lately. We hope they're useful to you.
