Short tail Keyword Concept
What is a short tail keyword?
A short tail keyword is a pretty short keyword and, at the same time, very general. It is characterized because is linked to searches with a large number of results and, in this way, with high competitiveness, as well as being a very good way to attract traffic, even though it does not have to be useful.
We speak in very general terms that, at the same time, they usually do not cover more than one or two words. This is the first of the three keyword classifications that can be made based on their extension and the specificity of their content, leaving behind them both the middle-tail and long-tail keywords, which are much more concrete and specific.
This type of keyword it can enjoy millions of searches daily, which makes it quite attractive to search for positioning. Its problem is that users who come to the web through it may not be interested in what the brand offers, hence this traffic is talked about as one that can be useless, despite the increase in the number of visits.
The most generic searches are those that respond to the short tail keyword concept. Things like "shoes" or "mobile phones" are the keywords that lead to huge lists of results in the Google search engine, to a field where the competition is enormous.
What is a short tail keyword for?
ORna Keyword short tail serves, in the first instance, so that a content can position in search engines easily. Beyond that, its purpose is to bring a publication to a huge audience, which allows you to approach different niches and population segments, at the same time that visitors are attracted that give visibility to the web.
Your problem is that, as we said, being something so generic can generate visits that are not useful for the brand and, therefore, do not translate into conversions. Despite this, it is a good way to get visibility, provided that a good position is achieved by beating the very high competition that usually exists.
Short tail Keyword Examples
To give Short Tail Keyword Examples, let's think about the case of our digital marketing agency, NeoAttack. Let's imagine that we want to gain search engine positioning by publishing different types of content. If we used keywords such as "web design", "positioning", "marketing" or similar, we would be betting on very generic terms.
This generic character is what establishes short tail keywords and it is exactly what makes these words a good example to illustrate the type of keyword we are talking about.
More information on the keyword short tail
In case you want more information about the short tail keyword, we can offer it to you with the following articles. In them you will find other interesting details of both this concept and the field in which it operates, SEO.
