Notoriety Concept
What is Notoriety?
Notoriety, within the field of marketing, is the level of knowledge that the public has about a brand or company. It is a concept that is linked to two others: the ability for the firm to be named first when users are asked about a type of product or service (Top of Mind) and the degree of penetration it has in the market.
For any firm, business, company or brand, this concept is the goal that must be constantly pursued. If a very high notoriety is achieved, it is easier to spread even more among the public, which in turn translates into a greater presence and the ease of marketing in larger quantities.
The more noticeable a brand is, the more likely it is that the audience will turn to what it offers when they have a need related to its services or products. The purchase intention is skewed towards it and, in turn, the image stands out even more due to its increase in breadth.
Given its importance, it is a field that has to be worked hard and firmly. For marketing and branding, notoriety is always the goal, so there is a need to pour out all possible resources and design all the necessary strategies in order to increase it. It is thanks to her that, today, names like Apple or Microsoft are so well known.
What is Notoriety for?
Notoriety serves for a brand to be the first to which consumers go to satisfy their need. It is what makes whate a name is the first to be mentioned by the population when thinking of a type of service or a class of product; which causes sales to be much higher, as well as the presence in the main communication channels.
With high notoriety, a brand has a fairly powerful presence and image; hence the importance it has. It is the main guarantee that a business has good commercial health, since it facilitates the increase of income due to purchases.
Examples of Notoriety
As examples of notoriety we can think of the great figures of many sectors on everyone's lips. Throwing names like Amazon, Microsoft, Samsung or Apple, among others, is synonymous with talking about representatives of different types of business and a clear example of what this concept we are talking about means.
If we look at our terrain, notoriety is something that in NeoAttack It is pursued based on a quality service and with a high movement in the entire digital field.
More information on Notoriety
To learn more about notoriety, there is nothing like expanding your knowledge with additional information. We are going to provide you with several links of interest.
