What is real-time marketing?

Strategy that consists of creating and publishing attractive content from a brand in real time, linking it to some relevant event or news, to achieve notoriety and virality on social media. It requires a lot of imagination, agility and ingenuity, because to achieve relevance the message must be connected to what is happening at that precise moment. Among its advantages, freshness and a great reach at a low cost.

Other denominations:
Real-time marketing