Search Engine Marketing

Search Engine Marketing Concept

What is Search Engine Marketing?

The Search Engine Marketing is a series of strategies that are followed to boost the positioning of a web portal in search engines. For this, both methods of seo as paymentThe latter being the one that uses sponsored links that coincide with the theme of the keywords entered in the search engine.

The seo method, also known as SEO, It requires a good analysis and keyword search for the web portal to be able to position itself correctly. The paid positioning, better known as SEM, generates short-term results in terms of positioning on the Internet. Both methods are contemplated by Search Engine Marketing and they are implemented according to the characteristics and needs of the company.

Search Engine Marketing analyze different search engines, like Google, to be aware of the algorithms that determine if a website has the quality required to be among the first search results. From this dynamic, it ensures that a company's web portal achieves visibility and is taken into account to participate in the users' search alternatives.

The Search Engine Marketing specialization is relatively new, as is Social Media. It arose as a result of the need for many companies to be visible on the Internet and the constant changes that arise in Google's algorithms. Currently, Search Engine Marketing is in high demand, and professionals in this specialization have strong knowledge of SEO and SEM.

What is Search Engine Marketing for

It serves for help businesses rank high on search engines. It also serves for generate increased traffic and attract potential customers who want to get a product or service through a Google search.

Today, most companies have a web portal. For this reason, they are constantly competing to get to the top of Google. Search Engine Marketing meets the requirements of these companies and constantly works on different strategies to achieve visibility on the Internet.

Examples of Search Engine Marketing

To view an example of Search Engine Marketing, you could type one or two keywords in the Google search engine. For example, if you search for the words “online training programs”, websites will appear among the first search results with the term “Advertisement” below the titles. Those are the sites that implemented SEM.

Below the SEM results, will appear the websites that implemented SEO and got the first places thanks to Search Engine Marketing strategies implemented by experts in this area and who analyzed the words "online training programs" in the best way.