Attraction Marketing Concept
What is Attraction Marketing?
Attraction Marketing is the totally opposite pole of outbound marketing. By denomination, it is the same as the Inbound Marketing, a compilation of strategies that only seek to reinforce the visibility and image of a firm to attract consumers and make them not only leads, but rather customers who come to its services or products on more than one occasion.
Unlike outbound, whose main premise is to harass based on pressure and invasive commercial promotion, inbound is something full of nuances and with the care and good treatment of the user as a starting point. Non-invasive or massive techniques designed to attract, attract attention, convert and, finally, build loyalty to the public with a quality treatment and an always personalized response.
Its funnel is usually divided into the following stages: users are attracted to be visitors, from there they become leads after seeing the company's initiative, later a deal is closed that can be a purchase or the hiring of a service that them they make customers and, finally, satisfied with what they have received and the treatment, they promote the brand at the same time that they use it again. Therefore, not only loyalty is generated, but also an ability to attract more users to follow the same steps.
What is Attraction Marketing for?
Attraction marketing serves to generate a mass of customers with a high degree of brand loyalty. While the invasive practices posed by outbound do nothing more than pressure until a punctual sale is obtained, the concept behind this other set of strategies achieves a healthier link between brand and consumer, which encourages loyalty and dissemination of the good image.
It gives a good image, does not overwhelm the user and makes the values and strengths of a company stand out and become the main reason for attracting the audience. Their job is nothing more than pointing out the good side of a business to attract those who may really be interested.
Attraction Marketing Examples
With newsletters for clients, a continuous and personalized treatment to each one and a varied offer, NeoAttack manages to exemplify what attraction marketing means through the practices it carries out. Instead of sneaking in annoying pop-ups that prevent you from seeing what you wanted while browsing, the commercial promotion is presented smoothly and without disturbing. Here you can see more examples:
10 Examples of attraction marketing
More information about Attraction Marketing
If you need to read more about this subject and you are interested in expanding your knowledge about attraction marketing, take a look at the links that we leave here, in them you will find more information of interest.
