Mailing

Mailing Concept

What is Mailing?

The Mailing is a form of marketing that is about sending emails to customers listed in a company's database. The messages are usually about company news such as promotions, information or discounts whose purpose is improve customer relationships, build loyalty and promote sales.

Usually relates to Email Marketing, even though both have slight differences. While Email Marketing seeks to offer quality content, Mailing seeks send commercial promotion of the company to as many contacts as possible, in order for them to know what the company is about and what products or services it offers.

The advantages of implementing it among Digital Marketing strategies are its potentiality, the low cost required to send mass emails compared to conventional mail, the guarantee that the emails sent were previously approved by the client and the assurance that the subscribed clients will be able to find out, before anyone else, about the offers or promotions that the company has.

Among the disadvantages of Mailing we find that, If it is abused with the constant sending of messages, these can end up in the SPAM or junk mail folder. In addition, it is very likely that the client will not read the messages and, even, end up unsubscribing due to lack of time and interest in opening a new message.

What is the Mailing for

It serves to create a strong bond with the customer, build trust and make the customer-company relationship last over time. It is essential that the client feels someone important, so many Mailings are sent mentioning the name with which the client subscribed to the web portal or database of the company.

It is essential to pay attention to certain factors to implement Mailing in the Marketing strategies of a company, such as facilitating the subscription to the newsletter, not falling into unethical practices such as buying a database, segmenting the database and using a professional app.

Mailing Examples

A classic example of Mailing is in the offers of some product or service that the company offers. Some of them even provide discount coupons for customers subscribed to a database. To see graphic examples of mailing, take a look at the following post.

There are also those who promote an event organized by the company. At this point, it is essential to know the keys so that the mailing strategy is a success and simply reaches the sender. If you want to know more, click here.