What is Long tail Keyword?

Longer, more complex and specific keywords from the same family that have less search volume and less competition, and that are easier to place in Google rankings. In general, they are generally more descriptive than general keywords ("Bouquets of roses at home in Almería" or "Bouquets of red roses at home in Barcelona"), more natural ("Where to buy Spanish guitars in Madrid") and usually even techniques. Long tail is an expression popularized by journalist Chris Anderson in 2014 to define the phenomenon whereby, thanks to the internet, small sales of many products can be profitable.

Other denominations:
Long tail keyword