Search Intentions Concept
What are Search Intents?
Search intentions, or search intent, are the reasons why users go to Google to search for something. That is to say, they are the question, the objective that we want to fulfill when making our query to a search engine and we obtain thousands or hundreds of webs as a result.
Also known as user intent or search intent, it is one of the terms that SEO specialists know the most and use to ensure that the websites they work with improve their positioning and the keywords they work with do not step on each other. What the user wants and seeks is part of what should be paid attention to when developing content, since it depends on whether it has a greater or lesser scope.
In reality, Google also classifies the results that appear in its SERPs based on this, since this way it manages to better match what those who consult want. If someone is looking for information about a product, for example, they will provide it first, but also include some possibilities to buy it, since it may be that while looking for details, they are wondering whether to make the purchase.
It is something that depends a lot on the query and the keywords that are used both when making the content to be positioned and when using Google to search. That is why even when it requires a certain prediction of user behavior, it is something totally vital for the growth of any website.
What are Search Intents for?
Search intentions are used so that Google knows what it has to offer to people who come to it with a question and SEO Consultants identify the keywords to include in each content. They are what you try to find out based on the indicated terms to yield the best results, so they are also something that determines your ability to find the key to what we are looking for.
For brands, knowing the search intentions of consumers is crucial. It could be someone who wants details, who is comparing offers, who is looking for quality or who wants to make a purchase. They need to detect each type of user to give them what they need and attract them to the firm. From this dynamic, it can be concluded that the intentions are used to generate leads and customers, well taken advantage of.
Examples of Search Intentions
A person needs a company to make him a website. By entering "best web design companies", NeoAttack appears among your results, directing you to the page of the design service. After comparing, the user goes to search for "hire Neoattack web design". Automatically, among the results is our Contact Form.
These two are examples of search intentions, even though there are many more different options.
More information about Search Intents
If you want to get more information about Search Intentions, we suggest you read the following contents. In them there are more interesting additional details.
