Instagrammer

Instagrammer concept

What is an Instagrammer?

Instagrammer is called the user of the social network Instagram, especially to who has managed to captivate a large number of followers, in which it exerts some influence through the content that it usually publishes.

Instagram has become a channel for digital marketing, a tool for the democratization of communication, in which digital influencers gain more importance every day.

Usually, They are called like this by the name of the social network in which they operate, and the main characteristic is the large number of followers interested in the theme they offer.

That is why whoever is dedicated to creating videos on YouTube is called YouTuber, who writes in a blog, blogger, and anyway, content creators on Instagram, Instagrammers.

When a person decides to become an Instagrammer, they can generate income from the publications of photos and videos on their own account or from third parties and create sponsored content, which is why this trend has become a great possibility for entrepreneurship for some niche markets. .

What is an Instagrammer for?

It serves to give visibility, help capture the attention of the target audience, increase sales by recommendation and generate trust and positive engagement of a brand.

It should be explained that Instagram is a social network where a very young audience predominates, but the scope of the publications is not exclusive to this segment of the population.

On the other hand, depending on the brand and the objective you want to achieve in this channel, it is recommended to pay attention to the following aspects to choose an Instagrammer for an advertising campaign:

The image and brand of the Instagrammer is aligned with the principles and values of the brand to be promoted.
Validate the ability to influence by number of real followers and their interaction with the character.
Evaluate the quality of the content.
Authenticity of the character and his language.

Instagrammer examples

There are many types of influencers in the world of social networks, and anyway, also on Instagram, where you can find celebrities, athletes and models, for example: Cristiano Ronaldo, Ariana Grande and Beyoncé

There are also those who have positioned themselves as thought leaders, and experts in a specific topic or industry, for example Yuya de México in the makeup industry, who already has their own brand of cosmetics.

The truth is that Instagrammers are a trend and are already part of digital marketing strategies today.

Therefore, if you want to include digital influencers in your digital marketing strategy, or if you want to become one of them, count on us, we are experts in social media.