Ad Group Concept
What is an Ad Group?
An Ad Group is a concept that is used within the Google Adwords ecosystem, since it is all those ads grouped in connection with their theme or keywords. It is an approach that allows greater organization and better administration of advertising formats, especially when they are large.
When carrying out campaigns through the Google advertising platform, groups appear on a mandatory basis. Even when a single announcement is made, it is grouped into a category so that, in the event that the presence of commercial promotion is reinforced and more are wanted to be added, these can be organized by topic and facilitate better control.
Marketing teams constantly use these groupings in order to better use the potential of Google Adwords. Organizing all the announcements by topic allows you to have faster access to any of them when it comes to controlling statistics, checking effectiveness or even making modifications. At the same time, since it is a fairly flexible system, groups can be altered to create even better institutions.
The ad group is something designed to facilitate the use of Adwords, both for newbies and experts. Anyone who uses this platform will come across this organizational system, thus being able to take advantage of all the functions that it has and that it facilitates.
What is an Ad Group for?
An Ad Group is used so that the board where all the ads scheduled and running within Google AdWords appear is not chaos. Its approach makes it possible to group the different ads and, in this way, those in charge of managing them can navigate through them more easily, considerably improving the experience of using this commercial promotion platform.
Within the marketing teams, the concept of these groups is something extremely normal, mainly in those who have extensive experience in Adwords. Thanks to these, they can move more easily and fundamentally enter more quickly those ads they want to manage. Something that streamlines processes and allows you to work more efficiently.
Ad Group Examples
Let's imagine that in NeoAttack we have two campaigns active in the Google Adwords search engine to make our services visible Web design and of content marketing. For the first we have 4 different ads and for the second 3. If we use the groups of ads, we can make the first ones are gathered under the group "design"; while the other three in the one of "contents". If we had to elaborate more, we could add them to either of these two.
This hypothetical case serves well as an example for ad groups.
More information about Ad Groups
In case you want to know more about the ad group in Adwords, you can read the following contents. We hope they serve you.
