What is freebie marketing?

Marketing practice that exploits the concept of gratuity as a hook to increase the number of visits; It is about the inclusion of promotional freebies on a website as an added value to the usual content. It is essential that the apps or objects given away have a certain link with the content of the site and are identifiable, at the same time as creative and original.

Other denominations:
Razor and razorblades business model