Fold in SEO

What is the Fold in SEO?

The Fold in SEO is the portion of a web that is seen when the user enters it, it is the first making of visual contact, the first part of a whole page that is accessed when it is entered, either from a search engine, through a link, a campaign or directly from the browser's address bar.

By definition, uses and so on is something that perfectly matches the term Above the Fold. However, here we are talking about it from the perspective of search engine optimization, since it is an element of web design that has a vital importance for everything related to SEO.

Its content and, fundamentally, its load, is what makes it so important for seo specialists. Selecting the best structure for the Fold is crucial in SEO and in terms of user experience, but, knowing how important it is in the eyes of Google that a website loads at the fastest possible speed, it is in this last field where it gains the most weight by what it entails.

When designing the Fold in SEO, those responsible for this work have to make sure that it is not only something attractive and that it facilitates the user navigation, they must also do what is feasible so that the loading time is minimal since, otherwise , search engines will penalize.

What is the Fold for in SEO

The Fold in SEO, or rather the good optimization of it, serves so that the loading times of a website are minimal. By lightening all the items to be shown in that first contact of the user with the web, this can be accessed more quickly, and that only adds points in the eyes of Google. The search engine always favors the websites that load faster.

Obtaining that is a priority for developers and designers and, at the same time, it is something that ends up benefiting consumers and the brand. Better positioning equals more visits, higher optimization equals more speed and less waiting time for visitors.

Examples of Fold in SEO

As Examples of Fold in SEO, even though we could talk about all those sections that we see when accessing any web page on the Internet, we are going to raise a practical case to see its application in relation to positioning. Let's think, for a moment, about the initial website of our marketing agency, NeoAttack. All the items that appear as soon as you enter are built not only to help the user to move easily around the platform.

The other purpose is that they take very little time to appear, since this way, Google interprets it as a well-optimized website and, therefore, improves the positioning. There is the app of this concept.

More information about the Fold in SEO

If you need more information about the Fold in SEO, you can take a look at all the contents that we link below: