Ad Extensions Concept
What are Ad Extensions?
Ad Extensions are a concept linked to the commercial promotion that advertisers create in the Google Adwords search engine. It is a function of said platform, with which you can add additional information about the product or brand in the ad that appears on the Internet giant's search network.
Something totally customizable and super easy to measure thanks to the tools that Google provides for this. At the moment, Adwords allows you to add, mainly, the following extensions:
- Location extension.
- Product extension.
- Telephone extension.
- Link to web portal.
They are something that is used to complement an advertisement and to shed details that may be interesting to consumers. Using them is something that does not entail any additional cost, since this is only generated in the event of receiving a click on the amplitude added thanks to the rate system implemented by AdWords.
It is something that is being used more and more, especially after the great popularity reached by the web search engine. Now users are not enough to see links to pages on the screen, they also need to get more details to have a clearer idea of what appears before pressing or clicking. At the same time, since many queries sometimes do not aim to make any visits, but to extract data in the fastest possible way, these ad extensions become even more useful.
What are Ad Extensions for?
Ad Extensions are used to make a good ad a great ad. Its function is to complement the core of the commercial promotion with useful or interesting details for the consumer, facilitating things such as the purchase of a specific product or another related one, as well as the opportunity to call the company directly from the mobile device.
They are something that can enhance the presence of a business and diversify their ads, as well as make them have more possibilities than they raise at first glance. They can facilitate contact, allow users to perform other tasks or even know where a headquarters is located with ease.
Examples of Ad Extensions
With a couple of searches in the Google search engine, many examples of ad extensions can be found naturally, since the search engine usually places these formats in privileged positions. However, we are going to give several specific cases in which they are easily seen.
Take a look at this link for various ad extension examples: click here.
Learn more about Ad Extensions
In case you want to get more information about ad extensions, we suggest you keep reading. In the contents that we are going to link below, you will have additional details that expand what we have explained and that at the same time serve to make better use of Google AdWords, the place where this term that we have reviewed is born.
