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Cost Per Lead (CPL)

Cost Per Lead or CPL Concept

What is the Cost Per Lead or CPL?

The CPL, which is also known as Cost Per Lead, is another form of payment used in the online advertising campaigns that requires quite peculiar demands. Payment is made only when, through any advertising format linked to this system, a lead or, rather, a potential customer is achieved.

The term potential customer is something that must also be defined in order to know well what this methodology refers to. This is a user whose visit serves to offer enough information and the necessary details to be able to link it to the sector of possible clients.

In the territory of digital marketing, the CPL is higher than CPC and the CPM, since it is linked to a sector of the public that expresses its interest in the brand and, in reality, has a high probability of going to its services or products due to its handling of the website in question. Of course, the advertising format that links to a page totally oriented towards conversion, with a strong and effective call to action, which translates into a purchase or contract, is essential to make good use of the investment in this type of commercial promotion.

Regarding the format where the advertiser carries out this type of campaign, it is somewhat more complex. You no longer just have to look for the click, you must make sure that whoever clicks falls within the sector interested in resorting to what is being promoted. Something that determines the strategy to follow in order to accompany with content or carry out other types of initiatives.

What is Cost Per Lead or CPL for?

The main function of the CPL is to guarantee that the investment made translates into an increase in business customers. It also helps, consequently, to establish the interests and alternatives to approach users to be able to convert them into clients, since they access through a commercial promotion that has been previously channeled on the web where the different formats are placed.

It maximizes the money spent on advertising campaigns and offers a high rate of return with respect to purchases or conversions. Because of this, it is one of the advertisers' favorite alternatives, even if not so much for the places where the advertisement is made.

Examples of Cost Per Lead or CPL

As an example of CPL we could think of a campaign designed for someone in need of the services of a digital marketing agency to enter the NeoAttack contact section. Using Cost Per Lead as a payment method, the agency would make sure that the money spent was translated into people who, at least, contacted it to inquire about its services. Something that, by definition, is a potential customer.

 More information about Cost Per Lead or CPL

If you want to learn more about the CPL, its uses and other methods with which it can be complemented to boost the performance of an advertising campaign, we leave you several links of interest.

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