What is user-generated content?

Any kind of digital content created and disseminated by the users of a web page, service, medium or platform, which is shared with other users to facilitate its propagation. Comments on blog entries, videos, images, ecommerce opinions, articles and comments on social networks or forums, blog posts, votes, likes, etc. are considered content. In the field of marketing, user-generated content strengthens brand engagement and fosters an achievable business image in contact with your customers.

Acronym or abbreviation:
User Generated Content: UGC