Exact Match Concept
What is Exact Match?
The exact match is a configuration alternative available within Google Adwords to indicate that the commercial promotion should only be displayed when specific terms are entered when doing a search. Even if it seems overly restrictive, It does include certain variations that we are going to indicate below, since otherwise the scope of the format would be excessively reduced.
There are different variations that are valid within this option. Next, we are going to analyze the main ones that are contemplated and that can be used despite being within a modality characterized by accuracy:
- Singular and plural.
- Terms with the same root.
- Spelling mistakes.
- Terms with a different order, but the same meaning.
- Posts, conjunctions and prepositions, along with other terms that do not influence the search intention.
An alternative that supplements the standard in the Adwords platform, the wide one, and that works quite well if you know how to take advantage of it. For many advertisers and marketers, it is one of the options to pay attention to if a search engine advertising campaign is to be more effective.
Exact match is one of the four main configuration options that are allowed in the Google Adwords search engine. Knowing it well is a good way to expand the domain of this important tool for brands that want to make a significant dent in an engine of the caliber of Google.
What is Exact Match for?
Exact Match serves as a weighting option for advertisers. When determining criteria for appearance in the SERPs in the privileged positions of Google Adwords, it is a quite useful alternative because it clearly defines the search intention.
It is an important alternative when looking to approach consumers who have a clear idea of what they want; in this way, it becomes quite relevant when there is an intention to purchase or even when information is sought. In these phases it can greatly enhance the reach and business performance of the business if used properly.
Exact Match Examples
To give examples of the exact match, let's make an assumption with NeoAttack. Let's imagine that our agency wants to place an ad in the Google search engine for searches with the terms “digital marketing agency”. By activating the exact match, it will appear for users who type "digital marketing agency", "digital marketing agency" or even "digital marketing agencies".
It offers much more versatility than meets the eye, which is why it becomes very important for advertisers and users.
More information on Exact Match
In case you want more information about the exact match, we can give you more details about it and about other aspects related to the platform where it is used, Google Adwords. With the links that we give you below, you will have access to additional content that considerably expands what we have explained. We hope it helps you.
