Phrase Agreement Concept
What is Phrase Match?
Phrase Match is an aspect that is closely linked to the Google Adwords advertising platform. It is a configuration designed to show commercial promotion only when searches made by users contain the exact phrase indicated by the advertiser, or variants that add words both in front and behind.
It is a way of instructing Google to show the desired commercial promotion when the query contains the indicated terms, regardless of spelling and addition errors, but always maintaining the basic structure indicated. Among the alternatives offered by the advertising platform, it is one of the most used by websites and companies around the world due to the possibilities it offers.
An option similar to others such as modified match or broad match, all available as possible configurations for advertisers seeking to enjoy privileged positions in the search results of this engine. It is something that, at the same time, allows to have some control of the degree of coincidence with the querys, being able to have a very high performance if it is found with the most suitable combination and with the correct target.
Phrase match is a good method to place ads and appear in search results, one of the top 4 offered by Google through Adwords.
What is Phrase Matching for?
Phrase match is used to appear in searches that contain an exact structure at their core. That is, it allows users to add before or after, but never subtract. It is of great advantage when you want to fully devote your effort to, for example, the most special service of a business, since this increases your visibility and increases the chances of attracting those interested in it.
An option that also becomes relevant in the search for specific niches. If you want to expand the market with new types of audience, using this type of match makes special sense to find that additional audience you want to increase revenue.
Phrase Match Examples
To give examples of phrase match, let's think about NeoAttack, our digital marketing agency, and a case in which we create an ad with Google Adwords. We want it to appear for all those searches that contain “marketing agency” inside, so you want it as “good marketing agency”, “cheap marketing agency in Spain” or even “varata marketing agency”.
As we indicated before, the spelling mistakes are also valid within this concordance, thus allowing a greater scope.
More information on Phrase Match
To get more information on phrase matching, you can read the contents that we are going to link below. In them, while expanding this aspect, other points related to AdWords and its platform are discussed.
