Clickbait concept
What is Clickbait?
Clickbait is the term used when naming certain practices that focus on content in a way that invites the user to click on it to read them completely. They capture the attention of readers and attract them, even when sometimes it is something that is done with phrases that have little to do with the content to be treated or that they decontextualize to get that call for attention.
It is a very popular strategy in recent years, with which it is pursued increase traffic to an article or specific publication. Even when it does not have an exact translation in Spanish, many users use words like click bait, cyber bait or even cyber bait to refer to this practice.
This is not something that is limited to text only. In addition, Clickbait cases can be found on video platforms such as Youtube, where they resort to the development of eye-catching video titles and also to the realization of miniature images that want to fully impact the user and attract them to their reproduction.
It has many different manifestations, but it always shares the same purpose and the same objective (which we will delve into below). Regardless, the making of misleading or sensational headlines that are also featured as part of this strategy is something that generally elicits more detractors than supporters. In reality, it can impoverish the image of a medium or a brand on the Internet to the point of being poorly valued by the public.
What is Clickbait for
Clickbait serves to attract a greater number of people to a website in order to obtain an increase in traffic and, thus, a greater economic benefit. In general, even when it consists of a practice frowned upon by the public; it is usually used when a website has advertising banners or you are in the middle of a campaign, as this increases impressions and clicks in order to get more money with CPM and CPC settled down.
It works to attract readers; But the methods that are often used may do more harm than good for the platform in question.
Clickbait Examples
As examples of Clickbait, we can find as many as we want by just taking a look at the publications that move daily in different sectors of the Internet. Many information media fall into sensationalism to attract clicks and, therefore, increase their visits. To illustrate it better, we can take this post:
What are the commercial promotion rates on social networks?
Its clickbait headline could be the following: "You will not believe the absurd commercial promotion fees on social networks!"
More information about Clickbait
A tremendously frequent practice on the Internet, which should be known by heart so as not to fall into its abuse and, if used, do it properly. We are going to give you several links with more information about clickbait so you can learn more about it.
